From GTM Strategy to Scalable Revenue Execution
Senior, hands-on GTM leadership for B2B SaaS andAI founders. Strategy, execution, RevOps and GTM engineering, across sixdomains
The Reality of GTM Today
Building software is no longer the hard part. Implementing an efficient, scalable and repeatable go-to-market is.
Up to 90% of startups fail, and 42% of those failures are attributed to poor go-to-market strategy
B2B buyers complete 80% of their buying journey before speaking to a vendor, so the GTM system has to earn attention before a rep does
75% of GTM teams now use AI for meeting analysis and 74% for lead generation, yet most implementations are ad-hoc and don't compound
Companies without effective GTM strategy and execution experience
Sales targets missed
Inefficient growth
Fragmented sales, marketing, and customer success teams
The result: Growth is lacking or feels noisy and unpredictable.
We are typically engaged when:
Founder-led sales needs scaling post-investment
Lead generation is unpredictable
The GTM function is missing goals or a new Strategy is needed
Sales organisation lacks structure, consistency and operating rhythm
Sales, marketing, and customer success are misaligned
A full-time CRO or Sales Leader hire is premature but leadership is required
The Opportunity
Companies that approach GTM with discipline outperform those that don’t.
Organisations with a well-defined GTM strategy
see up to 30% higher revenue growth and 25% higher profitability
Strong GTM execution can deliver faster customer acquisition and better capital efficiency
Businesses with clear GTM alignment
Significantly more likely to outperform peers when launching and scaling products
Getting GTM right isn’t about doing more — it’s about doing the right things in the right order.
How We Help
We bring senior, hands-on GTM leadership to companies that need clarity and execution — not theory.
We work with founders and leadership teams to:
Define and prioritise the GTM strategy
Align sales, marketing, and customer success
Install RevOps and CRM structure, metrics and operating cadence
Design and implement AI and automation into the GTM stack
Coach teams and leaders to execute consistently
Fill leadership gaps through fractional or interim roles
Strategy- ICP, positioning, pricing, segmentation, 30/60/90 priorities.
Sales- Process, methodology, pipeline rigour, hiring and onboarding.
Marketing- Demand generation, content, channel mix, brand and funnel.
Customer Success- Onboarding, retention, expansion, CLV.
RevOps- CRM, data, forecasting, reporting, commercial governance.
GTM Engineering & AI- AI in outbound, lead scoring, content, meeting intelligence, workflow automation and agentic tooling.
Six domains we work across
Modern GTM isn't one function. We diagnose, install and run across six connected domains, so founders don't end up with a strategy that no one can execute and tools no one can operate
Most engagements touch three or four. A few touch all six.
Who We Work With
Founders
We bring senior, hands-on GTM leadership to companies that need clarity and execution — not theory.
VCs
Supporting portfolio companies through critical GTM inflection points — pre- and post-investment.
“Since Mark joined, we’ve grown 150% year-on-year and now have best-in-class GTM economics.”
“You teach teams how to ride the bike, and then take the training wheels off... We absolutely loved having you on the team... I’m forever grateful to what you taught us and every company should 100% be investing into you to help them..”
“The impact on our GTM motion has been tremendous. Since the engagement, our growth rate has more than doubled.”
Need sharper Go to Market execution?
