Who we help
Founders
We support founders of B2B SaaS and AI startups at key go-to-market inflection points.
This is typically when:
Growth has stalled or become harder to repeat
Early traction hasn’t translated into a predictable pipeline
Sales, marketing, and customer success are operating in silos
New hires need direction, coaching, and operating rhythm
Founders need experienced GTM support without committing to a full-time executive
The team is experimenting with AI and automation across GTM but it isn't compounding into results
VCs
We work with leading venture funds supporting their B2B SaaS and AI portcos through critical growth phases from Seed to Series B. These include EVP, OIF, Tidal, FiveV, Shearwater, Antler, Investible, OneVentures and SprintVC.
We’re typically engaged when:
A portfolio company needs GTM validation or help pre- or post-investment
Founders lack experience in sales, marketing, or customer success leadership
Growth has stalled or become inefficient
Execution risk needs to be reduced
Assessing portfolio AI and RevOps maturity, and prioritising the investments that translate into revenue not just tooling
We help VCs by:
Stress-testing GTM plans and assumptions
Embedding experienced GTM leadership where needed
Supporting founders through execution, not just strategy
Improving growth, capital efficiency, focus, discipline and reporting.
Our goal is to help portfolio companies build repeatable GTM foundations that scale.
