Who we help

Founders

We support founders of B2B SaaS and AI startups at key go-to-market inflection points.

This is typically when:

Growth has stalled or become harder to repeat

Early traction hasn’t translated into a predictable pipeline

Sales, marketing, and customer success are operating in silos

New hires need direction, coaching, and operating rhythm

Founders need experienced GTM support without committing to a full-time executive

VCs

We work with leading venture funds supporting their B2B SaaS and AI portcos through critical growth phases from Seed to Series B. These include EVP, OIF, Tidal, FiveV, Shearwater, Antler, Investible, OneVentures and SprintVC.

We’re typically engaged when:

A portfolio company needs GTM validation or help pre- or  post-investment

Founders lack experience in sales, marketing, or customer  success leadership

Growth has stalled or become inefficient

Execution risk needs to be reduced

We help VCs by:

Stress-testing GTM plans and assumptions

Embedding experienced GTM leadership where needed

Supporting founders through execution, not just strategy

Improving growth, capital efficiency, focus, discipline and reporting.

Our goal is to help portfolio companies build repeatable GTM foundations that scale.