Our Capabilities
Define and prioritise the GTM strategy
Senior, hands-on leadership from day one
Fractional and interim GTM leadership
Time-bound 30/60/90-day priorities
Developing effective pipeline generation plans
Operator-led (not advisory-only)
Sales process, metrics and performance management
Stay involved until execution is repeatable
Team coaching and enablement
We support B2B SaaS and AI founders across six connected GTM domains. Most engagements start with a diagnostic across all six, then focus on the two or three that unlock the most in the next 90 days.
Strategy. Sales. Marketing. Customer Success. RevOps. GTM Engineering & AI.
We work as operator-partners, not advisors. We install the structure, run it with your team, then hand it back when it's repeatable without us.
GTM Strategy & Planning
We help startups step back, create clarity, and prioritise what matters most.
This typically includes:
Reviewing the current team, systems, performance data and operating model
Building or assessing & resetting the GTM plan with 30/60/90-day priorities
Clarifying and validating ICP and buyer personas to sharpen focus
Improving positioning and messaging and aligning to customer journey stage
Define, enrich and segment a relevant, prioritised target account list
Assessing or building new channels to market (incl new regions) and improving lead generation
Designing the AI and RevOps capability roadmap for the next 12 months, so investment in tooling follows the strategy, not the other way around
The outcome is a GTM plan that’s practical, focused, and executable — not theoretical.
GTM Execution
We work hands-on with founders and teams to turn plans into results.
This typically includes:
Fractional or interim GTM leadership, filling gaps without a full-time hire
Coaching sales reps and first-time leaders in a co-pilot capacity
Improving hiring and onboarding processes, including interviewing
Putting a clear sales process, methodology and performance in place
Ensuring your CRM and GTM systems support the sales process
Coaching teams through call reviews, deal reviews, and pipeline reviews
Building or refreshing lead generation strategies beyond random cold outbound
Drafting playbooks, scripts, sequences, and sales enablement assets
Planning and implementing strategies to increase Customer Lifetime Value:
We stay involved long enough to ensure execution becomes consistent and repeatable.
AI & GTM Engineering
Most startups have bought AI tools. Very few have a GTM system that compounds them and only 1 in 3 organisations is achieving an ROI from AI today. We help founders turn AI from scattered experiments into a reliable part of the revenue engine, evaluated, governed and cost optimised.
This typically includes:
No cost AI Maturity Assessment to assess teams AI maturity and their position on the adoption curve
AI internal skills uplift non-technical and technical team members
Building an AI roadmap, tied to your stage and prioritised use cases.
AI stack design and independent tool selection, with no resale or vendor incentives
AI cost optimisation and ROI measurement across the GTM stack
AI footprint and workflow audit across the six GTM domains, including the readiness check before any automation switches on
AI signal-triggered outreach and personalisation playbooks integrated into your sales motion
Conversational intelligence turning call data into coaching, enablement content, marketing language and product roadmap signal
Predictive AI models on top of the RevOps data spine, including forecast confidence, churn risk and expansion propensity
AI for content, enablement and customer service workflows
Bespoke AI agent design, multi-agent orchestration and Claude/MCP integration for GTM workflows
Agent evaluation, observability and enterprise-grade deployment for regulated and high-volume environments
Implementing AI in outbound, lead scoring, meeting intelligence, content and internal workflows, with measurable lift not tool-sprawl
The outcome is a working AI Foundation your team owns, with the skills inside the business to keep improving it.
RevOps
For GTM and AI investments to pay off, the underlying data and process has to be trustworthy. We install the RevOps foundation most Startup teams are missing, or address issues in the current workflows or Tech stack.
This typically includes:
No cost automated CRM Audit across HubSpot, Salesforce, Pipedrive, Close, Copper and Zoho, to identify and prioritize issues
Tooling recommendations across the GTM stack, with independent advice and no vendor incentives.
MarTech deployments, hygiene and integrations to create a trusted data set and efficient GTM workflows.
Building dashboards and reporting that sales teams, boards and investors trust, tied to the core GTM metrics that matter to them.
Forecast calibration, pipeline review automation, sales call review automation, board reporting, and quota and comp calculation agents
Building your Target Account List, with enrichment and prioritisation using lead scoring and product usage data
Deploying the data, systems and infrastructure to support product-led growth
RevOps AI agents for CRM data hygiene, lead routing, scoring and assignment, tied to your ICP and segmentation logic
Ensuring your CRM and GTM systems support the sales process
Standing up RevOps foundations (CRM hygiene, forecasting, reporting, commercial governance) so the team can trust the numbers
The outcome is a single source of truth for pipeline, performance and forecasting, run by your team with the AI doing the manual work underneath.